»Exploring the difference between brand recognition and brand recall«

Source: Chandon Pierre, 2004, Note on Brand Audit: How to Measure Brand Awareness, Brand Image, Brand Equity and Brand Value
Source: Chieng Fayrene Y.L. & Goi Chai Lee, 2011, Customers-based brand equity: A literature review

1 BRAND RECOGNITION

2 BRAND RECALL

Source: Brand awareness, 2011

3 DIFFERENCE BETWEEN BRAND RECOGNITION AND BRAND RECALL

4 REFERENCE

  1. Aaker, David A. (1996). Building strong brands. New York : The Free Press, cop., Pages 380.
  2. Brand Recall — A Brand Building Concept. Retrieved on January 29th 2020 from http://drypen.in/branding/brand-recall-a-brand-building-concept.html;
  3. Brand awareness. Retrieved on January 29th 2020 from http://www.van-haaften.nl/index.php?option=com_content&view=article&id=80%3Abrandawareness&catid=48%3Amerkbeleid&Itemid=70&lang=nl;
  4. Chandon Pierre (2004). Note on Brand Audit: How to Measure Brand Awareness, Brand Image, Brand Equity and Brand Value. Insead, Fontainebleau, pages 16;
  5. Chieng Fayrene Y.L. & Goi Chai Lee (2011). Customers-based brand equity: A literature review. Journal of Arts Science & Commerce, Volume 2, Issue 1, Pages 10;
  6. Google: Brand Recall. Retrieved on January 29th 2020 2019 from http://www.asiamarketresearch.com/glossary/brand-recall.htm;
  7. Google: Brand Recognition. Retrieved on January 29th 2020 2019 from http://www.asiamarketresearch.com/glossary/brand-recognition.htm;
  8. Google: Brand Recognition v Brand Recall. Retrieved on January 29th 2020 2019 from http://www.pauldervan.com/2010/03/brand-recognition-v-brand-recall.html;
  9. Jens Nordfält, Hanna Hjalmarson, Niclas Öhman, Claes-Robert Julander (2004). Measuring consideration sets through recall or recognition: a comparative study. Journal of Retailing and Consumer Services. Volume 11, Issue 5, Pages 321–330;
  10. Kotler, P. & Keller, Lane Kevin (2012). Marketing management. Pearson Education Inc. Prentice Hall, Upper Saddle River (14 edition). Pages 657;
  11. Leah Dew & Wi-Suk Kwon (2010). Exploration of Apparel Brand Knowledge, Brand Awareness, Brand Association, and Brand Category Structure. Clothing & Textiles Research Journal, Volume 28, Issue 1, Pages 16;
  12. Patti M. Valkenburg & Moniek Buijzen (2005). Identifying determinants of young children’s brand awareness: Television, parents, and peers. Journal of Applied Developmental Psychology. Volume 26, Issue 4, Pages 456–468;
  13. What is Brand Awareness. Retrieved on January 29th 2020 http://www.managementstudyguide.com/brand-awareness.htm;
  14. Brand awareness. Retrieved on January 29th 2020 from http://www.van-haaften.nl/index.php?option=com_content&view=article&id=80%3Abrandawareness&catid=48%3Amerkbeleid&Itemid=70&lang=nl;

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Mark Kalin

Mark Kalin

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Director at 1337Works/Establishing innovation ecosystems and transforming cultures/Lecturer/Business advisor/Entrepreneur/Establishing high-performance teams