»Exploring the difference between brand recognition and brand recall«

Source: Chandon Pierre, 2004, Note on Brand Audit: How to Measure Brand Awareness, Brand Image, Brand Equity and Brand Value
Source: Chieng Fayrene Y.L. & Goi Chai Lee, 2011, Customers-based brand equity: A literature review

1 BRAND RECOGNITION

2 BRAND RECALL

Source: Brand awareness, 2011

3 DIFFERENCE BETWEEN BRAND RECOGNITION AND BRAND RECALL

4 REFERENCE

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Director at 1337Works/Establishing innovation ecosystems and transforming cultures/Lecturer/Business advisor/Entrepreneur/Establishing high-performance teams

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Mark Kalin

Mark Kalin

Director at 1337Works/Establishing innovation ecosystems and transforming cultures/Lecturer/Business advisor/Entrepreneur/Establishing high-performance teams

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